Checkers Sixty60 has expanded access to its artificial intelligence-powered shopping assistant, Pixie, making the feature available to all customers using the delivery platform.
The wider rollout was announced on Friday, 24 July 2026, by Shoprite Group Chief Strategy Officer and ShopriteX Managing Director Neil Schreuder in an original statement published on LinkedIn.
Pixie had previously been made available to selected Sixty60 customers through the Xtra Savings Plus programme while ShopriteX tested and refined the technology.
“After three months of learnings from our Xtra Savings customers, our new models are out and we have opened Pixie up to all customers on Sixty60 today,” Schreuder announced.
He added: “Tinder for groceries is now available to everyone.”
The development was subsequently reported by MyBroadband, which explained that Pixie recommends products based on a customer’s regular purchases and highlights relevant products when they are available on promotion.
How the Pixie Shopping Assistant Works
Pixie uses a customer’s previous Sixty60 shopping activity to identify products they regularly purchase and may need to order again.
The shopping assistant presents these recommendations through a card-based interface that has been compared to the Tinder dating application.
Customers can swipe down to add a suggested product to their basket or swipe up to reject it. Swiping left or right allows customers to move between additional product recommendations.
According to MyBroadband’s report, customers can also access an AI-powered Smart Basket function through a new icon displayed near the bottom-right corner of the Sixty60 application.
The Smart Basket compiles a selection of products the system believes the customer may need, based on their previous purchases and shopping patterns.
Pixie can also identify frequently purchased products that are currently being sold on promotion, potentially helping customers locate relevant specials without searching through the entire Sixty60 catalogue.
Schreuder illustrated this in his 24 July announcement, saying Pixie recognised that payday was approaching and recommended one of his regularly purchased products while it was on promotion.
Furthermore, Pixie was developed internally by ShopriteX, the Shoprite Group’s technology and digital innovation division.
The assistant was initially introduced to selected customers on 9 April 2026, marking Shoprite’s first major move into what the retailer described as “agentic AI commerce”.
During the initial launch, Schreuder described Pixie as a personal shopping assistant that learns from each purchase and anticipates when customers may need particular products again.
As explained in MyBroadband’s original report on Pixie’s launch, the assistant analyses which products customers purchase, when they purchase them and how frequently those products are ordered.
Shoprite said the intention was to make online grocery shopping faster by reducing the amount of searching, scrolling and manual product selection required to complete an order.
Furthermore, the decision to open Pixie to all Sixty60 customers follows strong usage during its initial testing period.
In an earlier update on Pixie’s performance, Schreuder said customers had added more than four million products to their baskets through the Smart Basket and swipe-to-add functions during the first three months.
Shoprite also reported that approximately 98% of eligible Xtra Savings Plus customers had used the assistant.
One customer reportedly added 730 products worth a combined R36,236 through Pixie, while another completed a grocery shop containing 10 products valued at more than R1,500 in approximately 15 seconds.
According to MyBroadband, the R1,500 order was delivered within 31 minutes, with the entire shopping process completed within an hour.
Schreuder said the technology was intended to remove unnecessary steps from the online shopping process and become more accurate as customers continued using it.
The expanded rollout means Sixty60 customers no longer need to form part of the original Xtra Savings Plus testing group to use Pixie.
Customers can now receive personalised product recommendations, find specials linked to products they regularly purchase and use the Smart Basket function to compile portions of their grocery order.
However, customers should still review the products, quantities and prices in their baskets before completing payment, particularly where recommendations are generated from previous shopping behaviour.
When looking at the bigger picture, the rollout also reflects the increasing use of artificial intelligence within South Africa’s retail sector.
As noted by MyBroadband, Pick n Pay has introduced an AI shopping assistant known as Penny, while Woolworths has launched My Woolies Chef to assist customers with recipes, meal planning and ingredient selection.
For Checkers, however, the immediate change is that Pixie has moved beyond a limited trial and into Sixty60’s broader customer experience, allowing shoppers across the platform to test whether the AI assistant can make their regular grocery orders faster and easier.
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